Product mix concepts depth the depth of the product mix is the assortment of all sizes, colors and variations offered for each product in the product line for example lifebuoy active red comes in three sizes 125 gms,100 gms and 60 gms cakes consistency. Get an answer for please tell me the example of product line, product mix, product extension and product filling of the particular company. New lines may be related or unrelated to the present products. Product mix hul unilever personal hygiene products scribd. The depth of the product mix refers to the total number of products within a. The company was renamed in june 2007 as hindustan unilever limited. Ch8 managing products, product lines, brands, packaging. Windows can go online to look it up automatically, or you can manually select from a list of programs that are installed on your computer. Introduction to hul about hindustan unilever limited. Hindustan unilever hul is one of the leading fmcg companies in india. All elements of the marketing mix product, communication, channels, and pricing policiescan potentially tell stories about the product. You need to do extensive customer research in building a good marketing mix. Product mix hul free download as powerpoint presentation.
Search and upload all types of hul brand product portfolio mix projects for mbas on. The product is available in more than 100 countries. Pdf hindustan unilever limited a study on the marketing. Here is how you can manage the process of combining pdfs on both macs and pcs. Presentations ppt, key, pdf logging in or signing up. Hul share price, hul stock price, hindustan unilever ltd. Mix record create weve taken our most popular mixer series and given it major upgrades that will take your sound quality to the next level perfect for live sound, home recording, content creation, and live streaming with models available in 6, 10, 12, 16, 22, and 30 channels, you can get the perfect mixer. You can see how that would be a useful function when large pdf files running into dozens or even hundreds of pages are concerned. It will immediately combine pdf files into one pdf document. All uploads and downloads are deemed secure and files are permanently deleted from the smallpdf servers within an hour. These three simple methods will let you find all the pdf files on your computer, but what if you want to go deeper than that and find specific words in a pdf document. Click add files and select the files you want to include in your pdf. This is a research report on hul brand product portfolio mix by k.
Product mix of hul and itc free download as powerpoint presentation. Marketing mix refers to determining which elements of the product are necessary for successful selling. This document was uploaded by user and they confirmed that they have. Click, drag, and drop to reorder files or press delete to remove any content you dont want. Supply chain management of hindustan unilever limited. Hindustan unilever limited hul is the indian subsidiary of unilever. Marketing mix of hindustan unilever hul marketing mix and 4 ps. Although product mix problems are seldom encountered in their simple textbook form in practice, they very frequently constitute important. Its high visibility and pervasiveness made it as an important social and encomia topic in indian society. The width of an organisations product mix pertains to the number of product lines that the organisation is offering.
The marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand company. Total number of items in the product mix of the company. Knowing your competitors and your target market will give you an idea on coming up with a product that appeals to customers. Annual report 201819 along with other related documents can be downloaded at.
The hul product portfolio has been mostly into 4 categories that are food and drinks, home care, personal care and water purifiers. The marketing mix of hindustan unilever will incorporate the 4ps that are involved in the overall image of the brand. With an understanding of the product mix, businesses can develop a strategy to reach their. The consistency of a product mix refers to how closely related are the companys product lines in terms of characteristics, production process, distribution channels to name just a few. Expansion of product mix implies increasing the number of product lines. That is if a company has 5 product lines and 10 products each under those product lines, the length of the mix will be 50 5 x 10. On any given day, nine out of ten indian households use our products to feel good, look good and get more out of life giving us a unique opportunity to build a brighter future. As a current student on this bumpy collegiate pathway, i stumbled upon course hero, where i can find study resources for nearly all my courses, get online help from tutors 247, and even share my old projects, papers, and lecture notes with.
Chapter8 managing product, product lines, brands, packaging 6 companys product strategy is defined along these four dimensions of product mix. Decisions on a product mix level product decisions at the product mix level tend to determine the width of a companys product mix. Download hul annual report 201819 pdf 12mb hindustan. As of 2019 hindustan unilever portfolio had 35 product brands in 20 categories and employs 18,000 employees with sales of. The breadth of a product mix shows the different kinds of product lines that firm carries. Huls brands are spread across 20 distinct consumer categories and touches the lives of two out of three indians. For example, hindustan uni lever offers wide width of its home care, personal care and beverage products. How to merge pdfs and combine pdf files adobe acrobat dc. Brands and branding branding has become one of the most important aspects of business strategy. Lux is a global brand, launched in 1925, whose range of products includes beauty soaps, shower gels, bath additives, shampoos and conditioners of the stars from elizabeth taylor, audrey hepburn, marilyn monroe, aishwarya rai, katrina kaif and shu qi. Hindustan unilever limited hul about company, products.
A gapfilling this research paper exposes the attitudinal effects on the decision b making process of consumers in purchasing fmcg products in a mass s market confined to hul. Do you have multiple pdf files that need to be combined into one big document. Complete details on the products manufactured and sold by hindustan unilever ltd. The astrocosmo problem considered earlier is an example. Simply, it shows the number of items in the product line. Company hindustan unilever limited hul parent company unilever limited incorporation 1933 as lever brothers india limited industry consumer products fmcg people more than 16500 direct employees brands portfolio 35 brands spanning 20 distinct categories usp products touch the lives of 2 out of 3 indians everyday. For products that meet established aml authorization criteria, please submit your request using the authorized material list submittal form tl 9502. An exclusive project report on hindustan unilever limited hul. Advertising and sales promotion unit i introduction adverting is only one element of the promotion mix, but it often considered prominent in the overall marketing mix design.
Width of hul product mix includes personal wash, laundry, skin care, hair care, oral care, deodorants, tea, and coffee. If you want to change your folder location, you need to use output option shows that in above screenshot wondershare pdf element not only combines pdf files, but also another file types like excel or word files to pdf files. Unilever is present almost all over the world and is usually called unilever, but in india it was changed to hindustan unilever, which also represents the fact that everything sold under the name is manufactured and marketed. Video compressor pdf compressor gif to mp4 video to mp3 video to gif pdf converter image compressor compress jpeg compress png what is is a free online file conversion tool to convert your files image, video, document, and music from one format to another. The major alternative product mix strategies given by william stanton and others have been discussed briefly as under. The product mix represents the collection of different products that a business offers its customers. Number of different product lines carries by the company. Mix csv csv daily excel excel daily json print report shinerbock burger delivery charge.
Hindustan unilever is one of the biggest fast moving companies of consumer goods with at least twothirds of the population using its products at one time or the other. Hindustan unilever limited hul is indias largest fast moving consumer goods company with a heritage of over 80 years in india. What links here related changes upload file special pages permanent link page. Length of the product mix refers to the total number of products in the mix. How to find pdf files on my computer easily in 2020. The marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the. Product there is no point in developing a product or service that no one wants to buy, yet many businesses decide what to offer first, and then hope to find a market for it afterwards. Start your free trial of acrobat dc and easily combine multiple files into one pdf document. Ppt on product mix of hul introduction product mix of hul and bru coffee their.
As of 2019 hindustan unilever portfolio had 35 product brands in 20 categories and. The product strategy and mix in hul hindustan unilever marketing strategy can be explained as follows. Hindustan unilever limited a study on the marketing concept. Marketing mix hul free download as powerpoint presentation. Unilever offers a variety of product mix with different. Marketing mix of hindustan unilever hul marketing mix.
To assess the product mix strategy used in consumer sources of data market. A case study of hindustan unilever limited munich personal. Hul was established in 1933 as lever brothers and following merger of constituent groups in 1956 was renamed as hindustan lever limited. Marketing mix of hindustan unilever marketing mixx. This dimension of the product mix represents the extent to which the activities of the firm are diversified. Before you combine the files into one pdf file, use merge pdf to draganddrop pages to reorder or to delete them as you like. For amls with authorization criteria that are under development, please submit your request for addition to the respective aml using the new product evaluation submittal form tl9501. Supply chain management of hindustan unilever limited authorstream presentation. In contrast, the successful company will find out what customers need or want and then develop the right product.